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Other Brands
Brands were originally developed as labels of ownership: name, term, design, symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. more...
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Powerful brands can drive success in competitive and financial markets, and indeed become the organization's most valuable assets.
Etymology
Brand, along with many modern-language lexemes such as English burn and brandy, German brennen, and those in many European languages based on the root therm-, are all ultimately related to the ideas of warmth, heat, burning, etc., and descend from an Indo-European root that has been reconstructed as /gwher/.
In the Old English language, the noun brond is first attested from the epic poem Beowulf (circa 1000) meaning \"destruction by fire.\"
In Old Viking language, that is still preserved in Icelandic, brand comes from 'brenndur' or brennimerktur, meaning branded with a warm iron. Actually the word brennimerktur means: 'brenni' : burned and 'merktur' : marked. i. e. marked with a symbol burned on.
Throughout the ages, brand had been used in figurative and transferred senses to mean \"a person delivered from imminent danger,\" \"the torches of Cupid and the Furies,\" and \"Jove's or God's or Phoebus' brand.\"
Brand had also been figuratively applied since the late 16th century to criminalize people (as in disgrace, a stigma, or mark of infamy) and in the sense of firebrand since the 17th century.
The idea of marking things, people, or animals by burning identifying marks onto them is clearly an ancient one.
While described as a physical impression of ownership on livestock by way of hot-iron branding since the mid-17th century, modern senses of brand as used in business began to arise in the early 19th century when the term was figuratively extended to trademarks and logos. During this time, brands were imprinted on casks of wine, timber, and other goods except textile fabrics.
During the 19th century in primarily the United States, hot irons used for marking livestock and cauterizing wounds were called brands, and later cattle and other livestock were also referred to as brands. A brand blotter was a thief who stole, and removed marks of ownership from, cattle.
History
In the field of marketing, brands originated in the nineteenth century with the advent of packaged goods. The first registered brand was the red triangle registered by Bass beer, as the British were the first to introduce a law for trade mark registration. Industrialization moved the production of household items, such as soap, from local communities to centralized factories. When shipping their items, the factories would brand their logotype insignia on the shipping barrels. These factories, generating mass-produced goods, needed to sell their products to a wider range of customers, to a customer base familiar only with local goods, and it turned out that a generic package of soap had difficulty competing with familiar, local products.
Read more at Wikipedia.org
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